I’M ABIGAIL

I’m so pleased you’re here. It’s never easy getting to know another human through a few words, but here are a few of mine…

I love good coffee, a gorgeous view, authenticity, learning, exploring, quiet mornings, yoga, business, wellness, and feeling comfortable in your own skin — physically and emotionally.

I believe we all have a an innate ability for wellness, joy and success - often closer than we think.

I am an ICF-trained executive coach, consultant and skincare authority with over two decades of experience building, leading and evolving brands in the global beauty and wellness industry.

My career began in treatment rooms and grew into founding and scaling a respected London clinic, advising luxury spa and skincare brands, and leading training and treatment innovation at director level. Alongside commercial leadership, I trained extensively in high performance coaching, NLP and behavioural psychology.

Today, my work sits at the intersection of leadership, personal authority and commercial clarity.

I coach high-performing women navigating growth, reinvention and expanded responsibility. I advise founders and wellness brands seeking sharper positioning, stronger standards and sustainable performance.

Everything I offer is grounded in lived experience — building businesses, leading teams, navigating collapse and reinvention — not theory alone.

Much of my work has involved close human contact, touching faces, bodies and minds - and the trust that comes with that.

Over the years I’ve written best-selling books, built businesses that led to being known as The Queen of Skin, and worked hands-on with thousands of clients while raising three children on my own. I’ve consulted, spoken, trained, supported and studied across a wide range of physical and emotional disciplines — often all at once.

The press have described me as having “magic hands”. I’m no magician — just deeply attentive, well trained, and genuinely interested in people.

I’ve experienced some truly beautiful success in life and business, and some equally beautiful failures. Both have shaped how I work, how I listen, and how I show up — personally and professionally.

I’ve had the privilege of working with people one-to-one and in groups: famous faces, lawyers, bankers, founders, single parents, and everyone in between. Labels matter far less to me than the fact that we’re all human.

I move easily between entrepreneurial and corporate worlds. I value positive human touch — both physical and emotional. I respect science and evidence, and I also hold space for intuition, energy and the things that don’t always fit neatly into a framework.

I’m holistic in the truest sense — curious, grounded, open-minded, and genuinely interested in what becomes possible when people feel supported, seen, and comfortable being themselves.

There are many things that qualify us in life. It isn’t always certificates and exams — though those matter too. What follows is a small snapshot of some of the things I’ve lived, learned and earned along the way.

A few things I’ve studied, learnt and achieved over the years…

Skin Expert

Sports injury therapist

Vodder MLD Practitioner

Best Selling Author of two books

Celebrity Facialist

Global Ambassador Rituals Cosmetics

Ambassador Liz Earle Skincare

Founding Team Grace Belgravia, working alongside the Queen’s doctor

Influencer & Youtuber.

Certified High Performance Coach (CHPC)

Master NLP practitioner

Business strategist

200 hr Yoga Teacher Training

Founder of Rejuvology

ICF Life Coaching Certification

Founder of Mayfair skin clinic

Training Director, ESPA

Global press recognition as skincare authority

My Values

Big

Embrace Limitless Possibilities

Don’t play small. Big means stepping out of your comfort zone and pursuing your boldest dreams. It’s about expansive thinking, seeing opportunities everywhere, and living with a mindset that greatness is within reach.

Brave

Cultivate Courage & Resilience

Being brave means facing fears head-on, overcoming imposter syndrome, and pushing through self-doubt. It’s about having the tools and mindset to grow, develop emotional resilience, and handle life’s challenges with grace and grit.

Beautiful

Align with What Feels Right

True beauty comes from living authentically, aligned with your values and purpose. It’s about creating a life that feels good—emotionally, spiritually, and physically—nurturing meaningful connections and leading with love, integrity, and joy.

abigial james facial treatment
abigail james esthetician uk
abigail james business coaching

2012

DESIGNED OSKIA MENU


MY FIRST PRESS EVENT FOR MY FACIALS IN LONDON


MY FIRST EVER FILMING FOR A BRAND - THIS WAS THE MOST STRESSFUL DAY OF MY WORKING LIFE


abigail james award winning esthetician UK

2013

TRAINED THERAPISTS IN HONG KONG FOR OSKIA LAUNCH


JOINED PRIVATE MEMBERS CLUB GRACE BELGRAVIA TO HELP DEVELOP THE SPA AND MOVED MY PRIVATE CLIENTS HERE, ALONGSIDE THE QUEEN’S DOCTOR


MOVED MYSELF AND MY CHILDREN TO LONDON IN A TRANSIT VAN AND SHEEP TRAILER! OUR FIRST LONDON RENTAL OF 4, IN 5 YEARS. (NOT FORGETTING 13 AU PAIR DURING THAT TIME)


2014

APPOINTED SKINCARE AMBASSADOR FOR LIZ EARLE


abigial james presenting on qvc

2015

LAUNCHED THE ABIGAIL JAMES TREATMENT ROOM WITHIN THE LIZ EARLE FLAGSHIP STORE


PRESENTING ON QVC


SPEAKING AT PRESS AND CUSTOMER EVENTS


2017

PUBLISHED MY FIRST BOOK - LOVE YOUR SKIN


COMPLETED MY 200 HR YOGA TEACHER TRAINING CERTIFICATE


PUBLISHED MY FIRST EVER YOUTUBE VIDEO


TAKES UP RESIDENCY AT THE 5 STAR HOTEL, THE BEAUMONT IN MAYFAIR (MY HEALTH WAS AT AN ALL TIME LOW AND EXPERIENCING BURNOUT)


INKY JOINED OUR FAMILY


2018

BECAME GLOBAL AMBASSADOR FOR RITUALS COSMETICS AND HELPED RELAUNCH THEIR SKINCARE IN 10 COUNTRIES! FLEW AROUND THE WORLD SPEAKING AT PRESS AND CUSTOMER EVENTS


FEATURED IN THE YOU MAGAZINE WITH MY DAUGHTER


abigail james award winning esthetician UK

2019

WON THE ATTRACTA BEAUTY AWARDS


LOST MY MUM TO DIMENTIA


GET TO TAKE MY DAUGHTER TO AWARDS WITH ME


2020

WAS ABOUT TO SIGN TO TAKE OVER THE SPA AT THE BEAUMONT WHEN COVID HIT AND MY TREATMENT BUSINESS CLOSED


PIVOTED TO BEING A FULL TIME SKINFLUENCER AND TOOK TIME TO WRITE MY SECOND BOOK AND TO REEVALUATE WHAT MY DREAMS AND GOALS REALLY ARE AND HOW I CAN SUPPORT OTHERS. ALSO TOOK THIS TIME TO CREATE REJUVOLOGY - A TOTALLY NEW HOLISTIC THERAPY


WON AN AWARD FOR SPECIAL JUREY PRIZE FROM MARIE CLAIRE


2021

TRAINED AS AN ICF LIFE COACH AND MASTER NLP PRACTITIONER.


REOPENED MY SKIN CLINIC IN SURREY


2022

PUBLISHED MY SECOND BOOK - THE GLOW PLAN


LAUNCHED THE BEAUTY BOX


abigail james beauty box

2023

FIRST EVER IN PERSON REJUVOLOGY TRAINING


2024

GREW OUR REJUVOLOGY FAMILY TO 87


LAUNCHED THE BBM


REJUVOLOGY FEATURED IN YOU MAGAZINE


abigail james beauty business coach