I’M ABIGAIL
I’m so pleased you’re here. It’s never easy getting to know another human through a few words, but here are a few of mine…
I love good coffee, a gorgeous view, authenticity, learning, exploring, quiet mornings, yoga, business, wellness, and feeling comfortable in your own skin — physically and emotionally.
I believe we all have a an innate ability for wellness, joy and success - often closer than we think.
I am an ICF-trained executive coach, consultant and skincare authority with over two decades of experience building, leading and evolving brands in the global beauty and wellness industry.
My career began in treatment rooms and grew into founding and scaling a respected London clinic, advising luxury spa and skincare brands, and leading training and treatment innovation at director level. Alongside commercial leadership, I trained extensively in high performance coaching, NLP and behavioural psychology.
Today, my work sits at the intersection of leadership, personal authority and commercial clarity.
I coach high-performing women navigating growth, reinvention and expanded responsibility. I advise founders and wellness brands seeking sharper positioning, stronger standards and sustainable performance.
Everything I offer is grounded in lived experience — building businesses, leading teams, navigating collapse and reinvention — not theory alone.
Much of my work has involved close human contact, touching faces, bodies and minds - and the trust that comes with that.
Over the years I’ve written best-selling books, built businesses that led to being known as The Queen of Skin, and worked hands-on with thousands of clients while raising three children on my own. I’ve consulted, spoken, trained, supported and studied across a wide range of physical and emotional disciplines — often all at once.
The press have described me as having “magic hands”. I’m no magician — just deeply attentive, well trained, and genuinely interested in people.
I’ve experienced some truly beautiful success in life and business, and some equally beautiful failures. Both have shaped how I work, how I listen, and how I show up — personally and professionally.
I’ve had the privilege of working with people one-to-one and in groups: famous faces, lawyers, bankers, founders, single parents, and everyone in between. Labels matter far less to me than the fact that we’re all human.
I move easily between entrepreneurial and corporate worlds. I value positive human touch — both physical and emotional. I respect science and evidence, and I also hold space for intuition, energy and the things that don’t always fit neatly into a framework.
I’m holistic in the truest sense — curious, grounded, open-minded, and genuinely interested in what becomes possible when people feel supported, seen, and comfortable being themselves.
There are many things that qualify us in life. It isn’t always certificates and exams — though those matter too. What follows is a small snapshot of some of the things I’ve lived, learned and earned along the way.
A few things I’ve studied, learnt and achieved over the years…
Skin Expert
Sports injury therapist
Vodder MLD Practitioner
Best Selling Author of two books
Celebrity Facialist
Global Ambassador Rituals Cosmetics
Ambassador Liz Earle Skincare
Founding Team Grace Belgravia, working alongside the Queen’s doctor
Influencer & Youtuber.
Certified High Performance Coach (CHPC)
Master NLP practitioner
Business strategist
200 hr Yoga Teacher Training
Founder of Rejuvology
ICF Life Coaching Certification
Founder of Mayfair skin clinic
Training Director, ESPA
Global press recognition as skincare authority
My Values
Big
Embrace Limitless Possibilities
Don’t play small. Big means stepping out of your comfort zone and pursuing your boldest dreams. It’s about expansive thinking, seeing opportunities everywhere, and living with a mindset that greatness is within reach.
Brave
Cultivate Courage & Resilience
Being brave means facing fears head-on, overcoming imposter syndrome, and pushing through self-doubt. It’s about having the tools and mindset to grow, develop emotional resilience, and handle life’s challenges with grace and grit.
Beautiful
Align with What Feels Right
True beauty comes from living authentically, aligned with your values and purpose. It’s about creating a life that feels good—emotionally, spiritually, and physically—nurturing meaningful connections and leading with love, integrity, and joy.
2012
DESIGNED OSKIA MENU
MY FIRST PRESS EVENT FOR MY FACIALS IN LONDON
MY FIRST EVER FILMING FOR A BRAND - THIS WAS THE MOST STRESSFUL DAY OF MY WORKING LIFE
2013
TRAINED THERAPISTS IN HONG KONG FOR OSKIA LAUNCH
JOINED PRIVATE MEMBERS CLUB GRACE BELGRAVIA TO HELP DEVELOP THE SPA AND MOVED MY PRIVATE CLIENTS HERE, ALONGSIDE THE QUEEN’S DOCTOR
MOVED MYSELF AND MY CHILDREN TO LONDON IN A TRANSIT VAN AND SHEEP TRAILER! OUR FIRST LONDON RENTAL OF 4, IN 5 YEARS. (NOT FORGETTING 13 AU PAIR DURING THAT TIME)
2014
APPOINTED SKINCARE AMBASSADOR FOR LIZ EARLE
2015
LAUNCHED THE ABIGAIL JAMES TREATMENT ROOM WITHIN THE LIZ EARLE FLAGSHIP STORE
PRESENTING ON QVC
SPEAKING AT PRESS AND CUSTOMER EVENTS
2017
PUBLISHED MY FIRST BOOK - LOVE YOUR SKIN
COMPLETED MY 200 HR YOGA TEACHER TRAINING CERTIFICATE
PUBLISHED MY FIRST EVER YOUTUBE VIDEO
TAKES UP RESIDENCY AT THE 5 STAR HOTEL, THE BEAUMONT IN MAYFAIR (MY HEALTH WAS AT AN ALL TIME LOW AND EXPERIENCING BURNOUT)
INKY JOINED OUR FAMILY
2018
BECAME GLOBAL AMBASSADOR FOR RITUALS COSMETICS AND HELPED RELAUNCH THEIR SKINCARE IN 10 COUNTRIES! FLEW AROUND THE WORLD SPEAKING AT PRESS AND CUSTOMER EVENTS
FEATURED IN THE YOU MAGAZINE WITH MY DAUGHTER
2019
WON THE ATTRACTA BEAUTY AWARDS
LOST MY MUM TO DIMENTIA
GET TO TAKE MY DAUGHTER TO AWARDS WITH ME
2020
WAS ABOUT TO SIGN TO TAKE OVER THE SPA AT THE BEAUMONT WHEN COVID HIT AND MY TREATMENT BUSINESS CLOSED
PIVOTED TO BEING A FULL TIME SKINFLUENCER AND TOOK TIME TO WRITE MY SECOND BOOK AND TO REEVALUATE WHAT MY DREAMS AND GOALS REALLY ARE AND HOW I CAN SUPPORT OTHERS. ALSO TOOK THIS TIME TO CREATE REJUVOLOGY - A TOTALLY NEW HOLISTIC THERAPY
WON AN AWARD FOR SPECIAL JUREY PRIZE FROM MARIE CLAIRE
2021
TRAINED AS AN ICF LIFE COACH AND MASTER NLP PRACTITIONER.
REOPENED MY SKIN CLINIC IN SURREY
2022
PUBLISHED MY SECOND BOOK - THE GLOW PLAN
LAUNCHED THE BEAUTY BOX
2023
FIRST EVER IN PERSON REJUVOLOGY TRAINING
2024
GREW OUR REJUVOLOGY FAMILY TO 87
LAUNCHED THE BBM
REJUVOLOGY FEATURED IN YOU MAGAZINE