Strategic Advisory & Consulting
I work with brands in wellness, skin, beauty and health that value experienced, independent thinking around what they’re building.
I’m brought in to offer perspective, challenge assumptions and strengthen decision-making at leadership level. I look closely at the substance and methods of a brand — its standards, its experience, its commercial choices — and ask whether it truly holds up, where meaningful change is needed, and why.
Often the gap isn’t product or ambition. It’s the human connection between brand and customer. That’s where loyalty is built — or quietly lost.
I care about integrity. I care about alignment between what a business says and what it actually delivers. I care about longevity over noise.
If that feels useful, we can talk.
I provide strategic consulting for beauty, wellness and spa brands seeking sharper positioning, stronger treatment innovation and commercial clarity. This is high-level advisory support designed to elevate standards, refine brand authority and drive measurable growth.
With over two decades in the global spa and skincare industry — from clinic founder to Training Director and brand strategist — I understand the intersection between brand credibility, treatment excellence and commercial performance.
Consulting engagements focus on treatment evolution, training strategy, brand positioning, leadership clarity and operational refinement — ensuring your brand performs as powerfully behind the scenes as it appears externally.
This is not surface-level advice. It is structured, commercially intelligent consulting designed to strengthen foundations and future-proof growth.
